The Show Must Go On: Coaching Business Building Strategies (Lunch & Learn)
November 7 @ 11:00 am - 12:00 pm
Free – $5.00
The Show Must Go On: Coaching Business Building Strategies (Lunch & Learn)
Speakers: Diana Ideus, MCC, and Jacen Spector, PCC
Host: Dania Barbosa, Associate Director Sponsorship
Date: Thursday, November 7, 2024
Time: 11:00 am – 12:00 pm Pacific Time
CCEs: 1.0 Resource Development
Location: Virtual meeting via Zoom.us / Your link to join the conference will be sent after registering. Remember to log in before registering for the event.
Description
As businesses focus on profitability and reducing headcount, the coaching industry will continue to evolve. New and seasoned coaches can adopt business strategies that align with these trends. In this lunch and learn, we’ll explore different techniques to respond to these challenges, including business models, pricing variations, and technology strategies.
In this session, we will cover:
- Future Trends in Coaching: Latest data on growing demand for specialized coaching
- Tech in Coaching: Avoid the hype train and see where AI / LLM’s can make an impact today.
- Measurable Impact: Design coaching packages with ROIs that connect with your client
- Playbook Highlights: Review key strategies from our playbook that cover pricing models, client retention, finances, and marketing for coaches.
By the end, you’ll be able to:
- Understand current and potential future trends in the coaching industry, particularly in leadership and executive coaching spaces.
- Know what AI tools can automate or streamline your coaching practice without losing the personal touch.
- Be able to modify or create coaching programs with measurable outcomes, using ROI to attract and retain clients
- Actionable strategies to improve pricing models to retain and manage your coaching business.
All participants will receive a free downloadable playbook with actionable tools to implement in your business immediately.
About Hawthorne Union:
For coaches, by coaches, Hawthorne Union believes there is a better way to do business. Join us for interactive group and individual mentoring and supervision, LEGO® SERIOUS PLAY® coach certification, ICF-approved CCEs, sales coaching and training, and career coaching. Interested in leveraging assessments for your clients and in your business? Hawthorne Union is a certified provider of the Predictive Index, Integrative Enneagram, DRIV Leadership, DRIV 360, and Hogan. We’re better together; join us.
About Diana Ideus
Diana Ideus has her Master’s in Executive Coaching and Organizational Behavior and is one of only 1300 coaches globally to have attained the level of Master Certified Coach with the International Coaching Federation. Diana leverages her coaching, consulting, management, and leadership development to support leaders and entrepreneurs in fast-growth for-profit companies in tech, finance, and healthcare.
Diana founded Hawthorne Union with the belief that there was a better way to do business and that if we take care of our people, they will take care of the profits. In addition to her work with leaders and companies, Diana teaches professionals how to coach at the university level and in courses approved by the International Coaching Federation.
About Jacen Spector
Jacen Spector believes professional coaching can profoundly impact the way we learn, lead, and live. He believes that the role of a coach can be one of the most inspiring and gratifying positions a person can take on. Jacen is a Professional Certified Coach with the International Coach Federation.
Located in the Pikes Peak region in Colorado, Jacen has over 10 years of operations and leadership experience at local marketing firms and larger corporations such as T-Mobile and eviCore Healthcare. In 2017, he transitioned his skillset to Organizational Development and is proud to join the Hawthorne Union team to further his path in this industry through compelling coaching facilitation and consulting. Learn more about Jacen and Hawthorne Union on his podcast, Cross Street Coaching, available on Apple and Spotify.
