Selling Your Coaching Through Service: What Every Coach Needs to Know to Build a Sustainable Coaching Business
August 12 @ 11:00 am - 12:30 pm
Selling Your Coaching Through Service: What Every Coach Needs to Know to Build a Sustainable Coaching Business (Webinar)
Speaker: Melissa Ford, Business and Life Coach
Date: Tuesday, August 12, 2025
Time: 11:00 am – 12:30 pm Pacific Time
CCEs: TBD
Location: Virtual meeting via Zoom.us. Remember to log in before registering for the event.
***IMPORTANT: After purchasing your ticket, you will be redirected to a Zoom registration form. You must register with Zoom to access the live event.
Replay available to registrants for viewing purposes only (no CCEs)
Description:
You’re passionate about coaching. You love helping others, but when it comes to turning that passion into a thriving, sustainable business, things get tricky. How do you find clients who will pay for your work? How do you learn to love the sales (enrollment) process as much as the coaching itself? More importantly, how do you stop treating your coaching like a side hustle and turn it into a professional career?
The answer is simple: Sell your coaching through service.
This means offering value first—by coaching someone before they pay you. It’s not the usual approach you hear about. Instead, you’re often told to focus on building your brand, growing your social media presence, writing an e-book, starting a podcast, creating an email list, or becoming a YouTube sensation. All the things you’d rather avoid because your passion is coaching, not marketing.
But what if there was a different way?
Join Coach Melissa Ford for an interactive presentation where you’ll discover:
- Why serving others first (without marketing, pitching, or self-promotion) creates lasting clients.
- A simple framework for enrolling paying clients without the stress of “selling.”
- The power of your inner circle (versus cold calling) to find and nurture clients.
- Why real-time action—not overthinking—is the key to building a prosperous coaching business.
- This session will give you the tools and mindset to turn your passion into a paid profession.
Key Takeaways:
- Know what service is and what it’s not, and why being of service leads to paying clients.
- Have a simple framework you can use to create clients based on giving prospective clients the experience of coaching vs selling the concept of it.
- Identify the places to find clients. They’re closer than you think!
- Be inspired to serve vs staying stuck in sales avoidance.
About Melissa Ford
Melissa Ford is a master business and life coach who helps people grow their leadership, impact, income, and joy. Her clients range from highly committed coaches and entrepreneurs to executives and career changers. With over 25 years of experience, SERVICE is the cornerstone of everything she does. This value shines through in her book Living Service: The Journey of a Prosperous Coach.
